What I Learned About Internet Marketing - James Kronefield
I’ve been involved in internet marketing for almost two years now. I’ve had a very steep learning curve, but it’s been worth it. What follows are some of the most important things I learned since I started with internet marketing.
1) You Don’t Need To Buy Everything You Want
The problem with good internet marketers is that they make you want to buy their stuff. What I learned is that most of the time the things I bought sat on my hard drive and collected dust. Of course this goes with the territory of learning anything new. Sometimes you have to spend a little money, but most of the time you’re better off keeping you credit card in your wallet.
2) The Most Important Thing You Can Build is a Mailing List
This gets to the root of all internet marketing. The only thing you need is a product and traffic to your website. But in reality, you don’t even need a product because you can sell other people’s products. So all your really need to be successful is traffic -people visiting your website.
The easiest way to get traffic is to have a list of people who want to hear what you have to say. This means building an opt-in list of subscribers who you can direct to your websites to make money.
3) Chasing Adsense Income Is Elusive
Google has a program called AdSense that pays you money whenever somebody clicks on a Google ad on your website. This can be some of the easiest money in the world to make -once you have traffic. The problem is that many people devote their entire existence to generating AdSense pages in the hopes to make “easy” money. Unless you’re willing to invest a lot in software and time learing black hat secrets, you’re better off just building quality, content-based web sites.
4) Before You Buy, Research the Guru
The biggest mistakes I’ve made in purchasing products is not researching the “guru” who was selling the product. The only bad purchases were made from people I’ve never heard of, or who have no online reputation.
This article was published on Sunday 08 July, 2007.
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